Noki-life is Noki's boutique lifestyle e-commerce platform and an important part of Noki's "New Retail" strategy. Relying on Noki's ecological chain system, continuing Noki's "explosive product" model, and committed to extending the "Noki-style extreme cost-effectiveness" to a wider range of home life. Noki-life covers more than ten categories of home appliances, home furnishing, smart, audio-visual, apparel, daily use, dining and kitchen, travel, cultural and creative, etc., while strictly controlling the source of quality, it streamlines the number of products of the same category and truly achieves "good things" No need to pick."[Noki crowdfunding] is also a major feature of the Noki-life platform. The cutting-edge and cool products of intelligent technology will bring more early adopters to users.